Nikon has released Nikon ViewNX 2.8.1, which supports the new Nikon AW1 and D610 cameras. There are also changes to the Nikon Movie Editor function on the Macintosh version that allow some additional frame rates (50P and 60P).
But here's a curiosity, Nikon refers to the AW1 as the "Coolpix AW1." Funny, elsewhere on their site, including the press release, it's the "Nikon 1 AW1." Those names becoming a bit of a problem for you, Nikon?